World-First New-Philosophy Platform to be Launched at Estative Exhibition and Conference

 Dubai is preparing for the official launch of Estative, a new first-of-its-kind real estate platform that will reimagine real estate marketing in Dubai and further afield.

The Estative platform will be launched at the Estative Real Estate Exhibition and Conference, set to be held on 26-27 February at the Ritz-Carlton, Dubai International Financial Centre.

The Estative Real Estate Conference and Exhibition, of which the launch of the Estative platform is a key part, is a major regional industry event that aims to introduce investment opportunities not previously sufficiently highlighted, particularly the UAE and Egypt. The event will cover many areas relevant to real estate professionals and investors, including investment trends in major markets around the world and exploration of new markets.

The Conference and Exhibition will also create an interactive climate that will offer the opportunity for government sector entities to meet and network with real estate investment professionals in the private sector; an opportunity intended to lead to positive impact on the real estate scene in the short- and medium-term.

The Estative platform is set to act as a pivot in the world of real estate marketing via its position as the world’s only real estate social media platform, combining all social media marketing tools – including technical and visual content, podcasts and social influencers – to enable it to be at the service of the real estate market. The platform will also enable the building of communication bridges between industry stakeholders including real estate developers, brokers, investors, design, construction, building material companies with organisers also hosting regular qualitative exhibitions and conferences to ensure continued networking opportunities.

Ayham Jbara, Chief Executive Officer of Estative, said: “The launch of the Estative platform comes at a time when the real estate market is very much in need of new investment opportunities that align with current market conditions in local and global markets alike. Our vision is to revitalise the real estate industry by offering products that address current challenges, by future-proofing our businesses and industry, and by enabling confidence in the industry as a whole.”

Jbara stressed the importance of transparency and trust in the real estate sector; the two key pillars on which Estative platform operations are based, and which are achieved by the use of flawless imagery and comprehensive property details. He also highlighted the need for a smooth, efficient customer journey, made possible by digitalisation of the platform and its features, to further engender mutual trust between developers and brokers and their clients.

Talking about the Conference and Exhibition, Jbara said: “This event is an extension of our efforts with the Estative online platform in terms of introducing available real estate opportunities. It will bring together developers and brokers and potential clients from all over the world, and will act as a meeting point for hundreds of prominent regional and international stakeholders. We intend to present investment opportunities in several emerging markets, especially the Egyptian market, which is witnessing a remarkable level of activity; work is underway to develop 39 new cities with a capacity of up to 2.8 million housing units with a total value of EGP 333 billion, while the market has an annual spend of EGP 42 billion and a three-year plan to develop hundreds of thousands of housing units with a value amounting to billions of Egyptian pounds. I believe these figures are sure to be of interest to real estate professionals looking to elevate their businesses.”

Jbara believes current opportunities in real estate market to be many and varied, and is confident both the launch of the Estative platform and the Estative Real Estate Conference and Exhibition will be a success. “We have so much to highlight, and we look forward to plenty of effective interaction and wide participation in this exceptional event,” he concluded.