ALPHA MATAR ELEVATORS & ESCALATORS Signs Cooperation Protocol with SUNRISE a 5 Stars Hotel Group to Supply and Install Elevators Across Its Hospitality Projects

“The agreement reflects the trust of major entities place in our technical capabilities and supports our strategy for local and regional expansion.”

ALPHA MATAR, a leading company in the manufacturing, supply, and installation of elevators and escalators, has signed a new cooperation protocol with Sunrise Hotels Group to supply and install a range of modern elevators across several of the Group’s hotel brands. This comes as part of Sunrise’s strategic plan to develop new hospitality properties in line with the highest international standards.

Following the signing, Eng. Ahmed Matar, Vice President of ALPHA MATAR Elevators, expressed his appreciation for the trust placed in the company by Sunrise Group — one of the largest and most prominent hospitality entities in Egypt and the Middle East. He praised Sunrise’s distinguished hotel brands and its long track record of success and leadership in the tourism and hospitality sectors across the region.

“This partnership reflects ALPHA MATAR’s leading position in the field of elevator and escalator manufacturing, supply, installation, and maintenance within both the Egyptian and Arab markets,” Matar said. “It also reaffirms the confidence of major organizations in our technical expertise and supports our expansion strategy aimed at boosting production rates in the coming period.”

He added that the collaboration with Sunrise Group comes at a significant time, as the company seeks to strengthen its regional presence by expanding into key Gulf markets, particularly Saudi Arabia, Oman, and the UAE. These efforts align with ALPHA MATAR’s broader strategy to enhance Egyptian exports of high-quality, locally manufactured elevator solutions.

Matar further noted that major companies in the sector are increasingly relying on Egyptian-made products, especially those produced by firms that combine international partnerships with local manufacturing and strong after-sales service. “Companies like ours, which operate under exclusive international licenses and maintain local production capabilities, can offer superior products thanks to our engineering expertise and reliable after-sales support,” he explained.

ALPHA MATAR is the exclusive agent of Asia Fuji Corporation and Montanari Giulio (Italy), and it manufactures and exports locally produced elevator components to several Arab countries. The company is also working to open new markets in Africa as part of its broader vision to expand exports, support Egypt’s national industrial localization strategy, and create more job opportunities while contributing to the country’s foreign currency reserves.

.